The book became the Number 1 bestseller in the Entrepreneurship category on Amazon, within 24 hours of the pre-booking announcement on social media. Since then, the book has remained the Number 1 bestseller in multiple categories. 

11 Inspiring Journeys From India’s Creator Economy

Creators Covered: Bhuvan Bam, Ashish Chanchlani, Kabita Singh, Nikunj Lotia, Prajakta Koli, Ranveer Allahbadia, Madan Gowri, Team Naach, Yashraj Mukhate, Abhi and Niyu, Ujjwal Chaurasia

Through these stories, the readers will gain insights on:

  1. Indian Creator Ecosystem
  2. How these creators started from scratch
  3. How they achieved popularity in a highly crowded and competitive market
  4. How they identify new ideas for content creation and brand collaboration

The lessons captured in these stories will help aspiring and emerging creators build their brand in their chosen niche.

About Authors

Harsh Pamnani is a storyteller by passion & a brand expert by profession. His bestselling book series Booming Brands, was widely acclaimed by academicians, government leaders, entrepreneurs, & venture capitalists. Harsh writes for various business publications.

Manish¬†Pandey is a much sought-after brand consultant, social media evangelist, and mentor to new-age digital brands and Influencers. He is currently part of the leadership team at Josh Talks, one of India’s largest and fastest-growing impact platforms.


Though the size of the Creator economy is humongous and the available opportunities immense, the chances of creators getting lost in the crowd are higher than the chances of getting noticed. 
Though the market is crowded, India has seen the rise of an entirely new breed of first-generation creators who have established powerful personal brands through their content, entrepreneurial mindset, and social media. Due to their increasing popularity and credibility, they are often perceived as role models, not just by their followers, but businesses, mainstream media, and Bollywood (in itself a great Influencer). These creators have begun replacing traditional celebrities such as film stars and athletes in brand endorsements and promotions. They are even seen in web series and movies.